First I start out by concepting ideas in simple sketches. For this project I came up with 44 different ideas and the client picked 2 to move forward with.
I move to grayscale to make sure that when I move to color the values will work together. Finally we explored a few different iterations of the helmet working the "S" into the logo.
After the final logo was made and the logo type was created we moved on to creating a logo style guide. The following guide shows the corporate colors, typefaces, and usage rules for the new logo.